Dear Sir/ Madam,
We would like to congratulate you for the pioneering work that you have been doing in becoming a socially responsible corporation.
In India, one deep concern of ours is the 56 lakh tonnes of plastic waste that is generated annually. Though words like RECYCLE, REUSE or REDUCE have gained more ground as we have started to recognize the magnitude of the problem over the past 4-5 years, there is still a lot to be done at the grassroots level.
One of the powerful ways that we have found for solving this problem is the principle of Extended Producer Responsibility and the strategy of Buyback Policy. This means that the company producing the packaged waste should make provisions to have it collected and safely processed. If there is an economic value created for the waste, it will not end up in landfills or incinerators. We are sure that such Buyback Policies will have a major impact on Swacch Bharat.
Leading multinational companies like Nokia have shown their leadership in India and have taken the onus of reducing the waste produced not only by their own brand but by others too. They have been working on this since 2008 and have been evolving along the guidelines of E-waste (Management and Handling) Rules, 2012 and have become RoHS (Reduction of Hazardous Substances) compliant since 2006. They supported a campaign to have school children collect and take back waste phones, batteries and chargers.
A lot of plastic, mostly packaging waste, has started accumulating either in drains, rivers, oceans or are ending in landfills – thus polluting ecosystems all over the country. There are a many companies who are producing packaged products but few who are taking responsibility for the waste produced from the packaging materials that are thrown away after the product is consumed.
We are sure you will agree that it is an urgent need to deal with the waste crisis. We would like to request you to develop a Buyback policy for packaged waste from your products in India. This could be a priority with your CSR funds. We look forward to hearing some positive news from you.